Our team

Meet the team

The back bone of Dickie Direct is a small but highly capable team.

We work as a team and with like-minded businesses and individuals to ensure our clients receive exceptional service, products and on farm results.

Charles Dickie

Director / Wholesale Sales / Procurement

Email Charles
027 430 8991
Read more about Charles

Charles Dickie

Director / Wholesale Sales / Procurement

Email Charles
027 430 8991

Charles grew up in a farming family in Waverley, South Taranaki. He graduated Canterbury University with a Bachelor of Commerce before starting his career in logistics with one of New Zealand’s largest exporters.

In 2014, Charles founded Dickie Direct after recognising the opportunity to import Urea from China at competitive prices, driven by increased Chinese urea production and favourable containerised shipping rates into New Zealand. In the early years, he placed significant emphasis on researching products and suppliers, traveling globally to discover more efficient nutrient forms. With these innovations, Charles was fortunate to build a highly capable team, transforming Dickie Direct into the full-service fertiliser business it is today.

Tom Dickie

GM Sales

Email Tom
021 800 548
Read more about Tom

Tom Dickie

GM Sales

Email Tom
021 800 548

Tom joined Dickie Direct in October 2023, bringing with him over 23 years of experience in the fertiliser industry. A graduate of Lincoln University, Tom began his career farming in Taranaki before relocating to the Central Plateau in 2000. Based in the Taupo office, he currently manages the growing sales team, leveraging his extensive expertise in nutrient advice, soils, supply chain, and sales management. Tom’s deep understanding of the industry and commitment to customer success make him a key driver in Dickie Direct’s vision forward.

Jeremy Lawson

Director / Wholesale Sales / Procurement

Email Jeremy
027 430 8993
Read more about Jeremy

Jeremy Lawson

Director / Wholesale Sales / Procurement

Email Jeremy
027 430 8993

Jeremy joined Dickie Direct in October 2018 as the first Area Manager, setting a strong foundation for the team. After completing his cadetship at Waipoa in 2010, Jeremy went down to Lincoln University and completed his two Diplomas in Farm Management and Agriculture. Following his study, he went back up to the East Coast to farm for a number of years before starting in the fertiliser industry. Jeremy loves hunting and diving and is passionate about the New Zealand primary industries.

Zara van Hout

Technical Lead / Northern Hawkes Bay / Gisborne / Manawatu Area Manager

Email Zara
027 430 8996
Read more about Zara

Zara van Hout

Technical Lead / Northern Hawkes Bay / Gisborne / Manawatu Area Manager

Email Zara
027 430 8996

Zara joined Dickie Direct in January 2021 as an Area Manager. She studied at Massey University gaining a Bachelor of Science in Agriculture and Animal Science. Zara farms alongside her partner on their dairy farm in Dannevirke and is actively involved in new product research and on-farm trials, contributing valuable insights to the Dickie Direct team. In 2023, she returned to Massey University part-time to pursue her Master’s in Agricultural Science, further enhancing her expertise and commitment to the agricultural industry.

Jack Fordyce

Central Plateau / King Country / Bay of Plenty Area Manager

Email Jack
027 430 8990
Read more about Jack

Jack Fordyce

Central Plateau / King Country / Bay of Plenty Area Manager

Email Jack
027 430 8990

Jack started with Dickie Direct in February 2023 as the Central Plateau/King Country Area Manager. Jack studied at Lincoln University and graduated with a Diploma in Farm Management and Diploma in Agriculture, followed by a stint in the sheep and beef sector in the South Island. Jack has an excellent knowledge of farming systems and aims to support farms in improving or maintaining quality within these systems.

Sarj Singh

Waikato Area Manager

Email Sarj
021 489 518
Read more about Sarj

Sarj Singh

Waikato Area Manager

Email Sarj
021 489 518

Sarj joined the Dickie Direct team in July 2024 as the Waikato Area Manager. After completing his Bachelor in Agri-Business at Massey University, he joined Open Country Dairy as part of their milk supply team developing strong customer relationships. Currently based in Morrinsville, Sarj is actively involved in farming alongside his parents on their family farm. His commitment to sustainable practices and community engagement makes him a valuable asset to the team and the local agricultural industry.

Richard Ball

GM Operations

Email Richard
027 430 8887
Read more about Richard

Richard Ball

GM Operations

Email Richard
027 430 8887

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Brian Flavell

Dispatch

Email Brian
027 430 0459
Read more about Brian

Brian Flavell

Dispatch

Email Brian
027 430 0459

Brian joined Dickie Direct in September 2018 as a storeman. With many years of experience in the transport and warehouse industry, he quickly became an invaluable part of the team. In March 2024, Brian transitioned to the role of dispatcher, where he now plays a crucial role in ensuring efficient logistics and timely deliveries. His extensive background in warehousing and transportation, combined with his dedication to exceptional service, makes Brian a key asset to the Dickie Direct operations team.

Joanne Chow

CFO / Procurement

Email Joanne
0800 434 254
Read more about Joanne

Joanne Chow

CFO / Procurement

Email Joanne
0800 434 254

Yukana

Job Discription

Email Yukana
0800 434 254
Read more about Yukana

Yukana

Job Discription

Email Yukana
0800 434 254

Kapene Teahu Dixon

Storeman

Email Kapene
021 091 26263
Read more about Kapene

Kapene Teahu Dixon

Storeman

Email Kapene
021 091 26263

Warlock Stempa

Storeman

Email Warlock
022 530 9923
Read more about Warlock

Warlock Stempa

Storeman

Email Warlock
022 530 9923

Ellery Royal

Storeman

Email Ellery
0800 434 254
Read more about Ellery

Ellery Royal

Storeman

Email Ellery
0800 434 254

Jade Ratima

Storeman

Email Jade
027 430 8999
Read more about Jade

Jade Ratima

Storeman

Email Jade
027 430 8999

Gus Redington

Whanganui / Manawatu / Rangitikei / Taranaki Area Manager

Email Gus
027 430 8840
Read more about Gus

Gus Redington

Whanganui / Manawatu / Rangitikei / Taranaki Area Manager

Email Gus
027 430 8840

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Our team

Meet the team

Charles Dickie

Director / Wholesale Sales / Procurement

Tom Dickie

GM Sales

Jeremy Lawson

Director / Wholesale Sales / Procurement

Zara van Hout

Technical Lead / Northern Hawkes Bay / Gisborne / Manawatu Area Manager

Jack Fordyce

Central Plateau / King Country / Bay of Plenty Area Manager

Sarj Singh

Waikato Area Manager

Richard Ball

GM Operations

Brian Flavell

Dispatch

Joanne Chow

CFO / Procurement

Yukana

Job Discription

Kapene Teahu Dixon

Storeman

Warlock Stempa

Storeman

Ellery Royal

Storeman

Jade Ratima

Storeman

Gus Redington

Whanganui / Manawatu / Rangitikei / Taranaki Area Manager

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